How to make your website mobile-friendly – Top 10 Tips | Small Businesses

• Posted on Jun 30, 2021
• |
• By Shrotriyo S

The world we live in today  is fast paced, dynamic .With increasing engagements we tend to heavily depend on our mobile devices. Furthermore, most people prefer reading content relevant to their preferences on the go. The aspect of instant gratification is also contributes to why we stick to mobile devices. If you find this article, you have realised this and are building a website for your business which provides a good experience for mobile device users. For businesses looking to excel in mobile web design, this company offers specialized services that focus on creating user-friendly and visually appealing websites for mobile devices. By leveraging their expertise, you can ensure that your site not only looks great but also functions flawlessly across all screen sizes.

In addition to mobile web design, the graphics design industry plays a crucial role in enhancing the overall user experience by ensuring that every visual element—from layout to typography—enhances the user experience on mobile screens. Prioritizing mobile design will help you stay competitive and provide an exceptional browsing experience that aligns with the expectations of today’s on-the-go users. Here, are 10 tips to build a mobile-friendly website for your business.

Responsiveness of the Website

 Responsiveness of the website means that your website is suitable for using any tool. Experts of this field agree the key aspect of developing a website which runs well on computer & mobile devices is developing a responsive website. A responsive website layout has a flexible layout that will look good on any device. This design also includes all the content of your website in a mobile-friendly manner. The content of your website is displayed differently.

Find Information to make it convenient for people

It is well known fact that people use their mobile devices  for special searches or for answers to their queries. Such as, customer services, nearby restaurants, businesses etc. The consumers want their queries to be answered simply and quickly. Your website must have relevant information which can be accessed easily and simply. You can use google analytics to  monitor how consumers interact with your business website and what content are they looking for. As a business owner, it’s important to ensure that your site is optimized for mobile devices since more and more consumers are browsing and making decisions on the go.

To stay competitive, it’s crucial that your website appears in search results when potential customers are looking for relevant information. This is where local SEO comes into play. Optimizing your website for local search results helps improve your visibility and ensures that your business shows up when customers search for services in their area.

By incorporating local keywords, creating content that is relevant to your community, and ensuring your website is mobile-friendly, you can drive more targeted traffic. For businesses in the area, adopting a strategy like local SEO Melbourne can help you reach the right audience and increase the chances of gaining new customers. Investing in local SEO improves your online presence, builds a stronger connection with your community, and makes it easier for customers to find and choose your business. 

Speed of Website

 With universal access to fast 4G & 5G internet people do not want to wait when surfing through the content on your website. To improve your websites efficiency you should prioritise your website loading speed. Google’s research on mobile loading speeds found that most websites take five seconds to fully load. There are some steps you can take to increase your speed on mobile such as; You can use AMP (Quick Mobile Page), compress your images and CSS, check your web hosting plan,  keep less content on the homepage, etc.

Remove Text-blocking Ads and pop-ups.

 Mobile users find nothing more annoying than pop ups and ads which block your website content. It is comparatively difficult to read on mobile devices, if your website content is blocked by ads and pop ups, your consumers will switch to another website. The easiest way to get rid of pop-ups that block data is to make them appear only when the user scrolls on your business website.

Use Larger Font

 It is tougher to read  the content of your website on mobile screens than on desktops. Its recommended to use a font size of at least 14px on your web pages. Additionally, the mobile font size must be reviewed so that it is comfortable to read on smaller screens.

Bigger Click & Call to Action Buttons

 When your business website is accessed through a desktop, links and call to action buttons are easily accessed with one click. However, on mobile devices clicking on links and call to action buttons may be tougher. You should be careful of this and make the click and call to action button larger.

Avoid Flash

 Flash is a commonly used animation tool. However, it is an SEO mistake. Flash content can slow down your website. Flash isn’t  supported  by all the browsers in IOS and android devices.

Leverage Social Media for Visibility

Social media platforms are powerful tools for driving traffic to your website. Consistently engaging with your audience through platforms like Facebook, Instagram, and LinkedIn increases your brand visibility and helps attract new visitors. Lexio Digital specializes in crafting effective social media marketing strategies, helping you turn your social presence into a valuable source of website traffic and conversions. By sharing content that resonates with your target audience and using relevant hashtags, you can expand your reach and build a loyal following.

Include Viewport meta tag

 It is an important tool for website designers. It helps the website to adjust content  according to the screen size of mobile devices. If you’re building a mobile-friendly website for your business, including a viewport meta tag is compulsory.

 Allow Switching to Desktop view

 Many users prefer to see the desktop view of the website, as a business developing a mobile-friendly website, it is an important feature. This option should be enabled in your business website to make it better for your users.

 Regular mobile testing

 For your website to be good it’s imperative to  mobile test the website. This will help you identify bugs and issues which annoy and repel users. All the above steps are incomplete without  the last step.

These are 10 tips you can use to build your business website.

Also read Using Full Potential of LinkedIn for Marketing your Business

• Posted on Jun 30, 2021
• |
• By Shrotriyo S
• |
• 0 Comments